Smith & Bradley Checkout Case Study

Platform: Shopify, Responsive Website

Duration: 12 Hours

The tailored checkout experience for customers to enjoy by their favorite brand.

Role

UX Designer

Client

Smith & Bradley Watches

Tools Used

Figma

MVP + MLP

The objective is to allow customers to enjoy a branded checkout experience.

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Problem Statment

Shopify is restricted of its customization for brands to sell their unique e-commerce products as most plans within Shopify offers a standard checkout process.

Making a purchase by a luxury brand should have a luxury checkout experience. Making customers feel special during an optimize checkout experience will reduce cart abandonment.

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Prototype

Designed in Figma to showcase a proposal custom checkout experience tailored to the Smith & Bradley Watch brand.

Design is never done.

This is a testable prototype for the Smith & Bradley brand. This prototype will require to have a Shopify Plus account purchased by the e-commerce owner, this is a premium subscription that's currently $2,000/monthly paid to Shopify for custom modifications. Depending on the monthly customer purchases this premium subscription may not be feasible, a decision for the stakeholders to deliberate.

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